To pay homage to all the fantastic artists that have subverted Smiley® over the last 50 years, they are working with world-famous grafiti artist André Saraiva. This is a one of a kind collectors edition recycled tote bag for the 50th anniversary of Smiley®.

Smile at the original icon of pure happiness. Smiley® has been spreading positivity since 1972 and the icon has become an integral part of popular culture, worn by trendsetters around the world. The sunny circle at Smiley® is all about blue skies and big love and they created a collection for LOQI to match those endless good vibes. Live the power of a smile when you wear your Smiley® accessory today!

TM & © SMILEY

We thought you'd never ask!

I weigh 56 g (1.98 oz).
I can carry 20 kg (44 lbs).
My size is 50 × 42 cm (19.7" × 16.5").
My zip pocket is 11.5 × 11.5 cm (4.5" × 4.5").
My handle is 27 cm (10.6").

I'm made of 100% recycled taffeta by GREEN CIRCLE® certified.
I'm STANDARD 100 by OEKO-TEX® certified.
I'm water resistant.
I'm made using waterless printing.
I’m sustainable.

LOQI is certified CO2 Neutral by Planetly.