LOQI x Van Gogh Museum
Vivid colors. Sumptuous swirls. Painfully painterly. Dutch artist Vincent van Gogh remains one of the world’s most renowned artists. Although he painted for just about 10 years, he created over 2,000 works, each in his unmistakable, signature style.
Our collaboration with the Van Gogh Museum is incredibly important to us. The museum’s significance today is reflected in its status as one of the most visited institutions in the world. To ensure a quality experience, they limit visitors to 5,000 a day, maintaining an intimate and enriching environment. We are proud to be featured alongside brands and suppliers, such as Moleskine, as one of the museum’s close partners. This aligns perfectly with LOQI’s mission to support artists and institutions, helping them generate revenue to further their important work.
Vincent van Gogh (1853–1890) remains one of the most famous Dutch artists in history, creating an impressive body of work—including roughly 850 paintings and over 1,300 drawings—in a career that spanned just ten years. A largely self-taught painter, he experimented with modern French movements to pioneer a highly distinctive style marked by expressive brushstrokes and vivid colors that profoundly influenced generations of artists to come. Much of what we know about his inner world, artistic vision, and dramatic personal life comes from the hundreds of intimate letters he wrote to his brother Theo as a vital emotional outlet, where he famously observed:
"How much there is in art that is beautiful, if only one can remember what one has seen, one is never empty or truly lonely, and never alone."
— Vincent van Gogh to his brother Theo, mid. November 1878
Following his untimely death, the world became endlessly fascinated not only by his groundbreaking art, but also by the tragic narrative of his illness, isolation, and unrequited passions.
About the Van Gogh Museum
The Van Gogh Museum in Amsterdam houses the world’s largest collection of Van Gogh’s art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Gogh’s work takes
visitors on a journey through his life and shows the ideas and ambition behind his art. The museum welcomes visitors from all over the world and reaches millions through social media and its website.
All products and services are being developed with Vincent van Gogh’s heritage in mind and all profits contribute to maintaining the Van Gogh Museum’s activities.
