Shall we become Future Positive together? Born from the iconic Smiley® brand, Future Positive® is Smiley’s commitment to a conscious, sustainable future. Paired with LOQI’s shared vision, we speak the same language: optimism, action, and responsibility. Our Future Positive® products are made with responsibly sourced materials. Since 2017, and with 6 licenses to date, we’ve been creating a better tomorrow—one smile and sustainable step at a time. Meet your sustainable, smiling art allies below.
TAKE THE TIME TO SMILE®
Paris, France - A young journalist named Franklin Loufrani had a stroke of invention. Loufrani had foregone college and joined his first newspaper at 19, and, in 1971, while working for the newspaper France-Soir, he became tired of the constant stream of negative news and decided to design a campaign that would highlight positive stories to readers. His idea? A smiling yellow face next to all positive news and on fun products to spread the campaign in every home and public space.
50 YEARS OF DEFIANT OPTIMISM
In 2022 Smiley celebrated turning 50 with the launch of a global campaign to revive our original mantra: ‘Take the Time to Smile’. The initiative saw us partner with over 60 brands and retailers from around the globe on exhibitions, custom music tracks, product collections and immersive experiences. In the same year we announced the launch of Future Positive, an industry first-of-its-kind campaign working with other global brands at tackling worldwide social and climate injustice through product transparency and sustainability.
Say Hello to This Year’s Charming SMILEYS®!
Now available in three vibrant colors—black, aquarius and raspberry. The 6th SMILEY collection released this year is a brand–new iconic pattern that adds a fresh twist.
Tote-ally Reversible: Smiley on a Tote and Backpack
First a comeback, now a classic! Switch effortlessly between a tote and a backpack. We are proud to be part of the impactful array of collaborations between SMILEY and esteemed brands like Karl Lagerfeld, Armani, DeFacto, Anya Hindmarch, and others—spreading the message of positivity together.
Small: Handbag, Mid-Sized: Adventures, Large: Weekend Plans?
Meet our popular Weekenders and versatile bags, now available in three perfect sizes: small, medium, and large. Whether for your daily commute or a weekend escape, choose the size that fits your needs and go with SMILEYS®, wherever life takes you…
Share Your Smile with the World
Spread positivity! Once you have your Smiley bag, share your style on social media. Tag us to inspire others with your unique touch of joy! #LOQIxSmiley