Shall we become Future Positive together? Born from the iconic Smiley® brand, Future Positive® is Smiley’s commitment to a conscious, sustainable future. Paired with LOQI’s shared vision, we speak the same language: optimism, action, and responsibility. Our Future Positive® products are made with responsibly sourced materials. Since 2017, and with 6 licenses to date, we’ve been creating a better tomorrow—one smile and sustainable step at a time. Meet your sustainable, smiling art allies below.
LOQI x Wynwood Walls
Paris, France - A young journalist named Franklin Loufrani had a stroke of invention. Loufrani had foregone college and joined his first newspaper at 19, and, in 1971, while working for the newspaper France-Soir, he became tired of the constant stream of negative news and decided to design a campaign that would highlight positive stories to readers. His idea? A smiling yellow face next to all positive news and on fun products to spread the campaign in every home and public space.
Shall we become Future Positive together? Born from the iconic Smiley® brand, Future Positive® is Smiley’s commitment to a conscious, sustainable future. Paired with LOQI’s shared vision, we speak the same language: optimism, action, and responsibility. Our Future Positive® products are made with responsibly sourced materials. Since 2017, and with 6 licenses to date, we’ve been creating a better tomorrow—one smile and sustainable step at a time. Meet your sustainable, smiling art allies below.
