The MOOMIN reflective tote bag shines bright at night. The reflective bag is a celebration of Finish illustrator Tove Jansson, her resilience and the beauty of embracing life's uncertainties with courage and optimism. Defying societal norms, she pursued a career as an artist and lived openly as a lesbian. MOOMIN is her beloved series of comic strips. Set in the whimsical world of Moominvalley, the stories follow Moomintroll and his eclectic group of friends Snufkin, Little My, and Snorkmaiden.

© Moomin Characters ™.

We thought you'd never ask!

I weigh 166 g (5.85 oz).
I can carry 10 kg (22 lbs).
My size is 50 × 42 cm (19.7" × 16.5").
My handle is 27 cm (10.6").

I'm STANDARD 100 by OEKO-TEX® certified.
I'm made of polyester with a hi-reflective glass bead coating.
I’m sensitive to abrasive surfaces, friction exposes my base fabric.
I'm water resistant.

LOQI is certified CO2 Neutral by Planetly.