LOQI goes MAD

LOQI goes MAD Museum of Decorative Arts Paris

LOQI is proud to announce its first ever collaboration with the Musée des Arts Décoratifs, the iconic art institution and museum in Paris. The museum opens up its spectacular archives to the Berlin based studio LOQI, to create an exclusive collection that exudes the spirit of refined and dreamy landscapes from around the world.

LOQI goes MAD Museum of Decorative Arts Paris LOQI goes MAD Museum of Decorative Arts ParisLOQI goes MAD Museum of Decorative Arts Paris LOQI goes MAD Museum of Decorative Arts Paris

MAD aims “to keep alive in France the culture of the arts which seek to make useful things beautiful”. At LOQI, we share the same values and strongly believe in sharing beauty and into making it accessible to others.

LOQI goes MAD Museum of Decorative Arts Paris

MAD x LOQI, is a collection that celebrates craftsmanship and beauty and puts to light some of the most splendid decorative art from the museum’s collection. From China to Brazil, to the mythical Calypso Island, this collaboration celebrates the diversity and brings together ancient exotic décors from 18th and 19th century.

LOQI goes MAD Museum of Decorative Arts ParisLOQI goes MAD Museum of Decorative Arts Paris

The collection includes 6 exclusive artworks from MAD which are printed on Bags, Weekenders and Zip Pockets.

LOQI goes MAD Museum of Decorative Arts Paris

The collaboration between the Musée des Arts Décoratifs and LOQI will launch this autumn and the collection is planned to be in stores by end of October.