LOQI is proud to announce its first ever collaboration with Musée des Arts Décoratifs , the iconic art institution and museum in Paris. MAD opens up its spectacular archives to the Berlin based studio LOQI, to create an exclusive collection that exudes the spirit of refined and dreamy landscapes from around the world.
MAD aims “to keep alive in France the culture of the arts which seek to make useful things beautiful”. At LOQI, we share the same values and strongly believe in sharing beauty and into making it accessible to others.
MAD x LOQI, is a collection that celebrates craftsmanship and beauty and puts to light some of the most splendid decorative art from the museum’s collection. From China to Brazil, to the mythical Calypso Island, this collaboration celebrates the diversity and brings together ancient exotic décors from 18th and 19th century.
The collection includes 6 exclusive artworks from MAD which are printed on Bags, Weekenders and Zip Pockets.
The collaboration between MAD and LOQI will launch this autumn and the collection is planned to be in stores by end of October.
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